![]() ![]() ScreenX is the world's first multi-projection theatre technology that allows a 270-degree panoramic movie watching experience. The result is one of the most immersive cinema formats in the industry, drawing fans into the action on the big screen. The 4DX immersive theatre technology enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and scents. "The theatrical experience is one that cannot be replicated and thanks to our friends at CJ 4DPlex, these fully immersive formats truly take moviegoing to the next level." In celebration of Tom Cruise's birthday this weekend, we are just as excited as our moviegoers are to see Top Gun: Maverick back in these immersive formats only at Regal this patriotic weekend," said Ken Thewes, Chief Marketing Officer at Regal. If you’re in the UK and you can’t make it to London, there’s also the one in Cineworld Speke, and Leeds White Rose will be getting the upgrade in September 2018."The performance of Top Gun: Maverick in ScreenX and 4DX has completely exceeded our wildest expectations. South Korea alone has 84, and China has 46. To date, ScreenX has been installed in 151 auditoriums around the world and Cineworld has been tasked with building another hundred. Maybe one day we’ll all watch movies with three screens instead of one. Then there’s Dolby Cinema’s enhanced contrast and precision audio, and Samsung’s experimental LED screens. The 3D phase has come and gone several times, but the super-sized IMAX format has stuck. Having three screens provides potential for new methods of storytelling.Įver since cinemas came along, we’ve seen various attempts to revolutionise it. Of course, these are still early days for the new technology, and filmmakers will no doubt find better ways of using the new tools at their disposal. The movie regularly switched between ScreenX super-wide and standard formats as the film cut from one location to another – which can be distracting. For instance, the scene I saw of The Meg switched from Jason Statham fighting the shark to the supporting cast elsewhere. If you can get past this, there’s also the issue of a scene not entirely being in extended format. For ScreenX, the expanded images aren’t on the same wall. Scenes shot in IMAX format fill in the top and bottom of a standard 2.4:1 format screen, so what you get is a single, massive picture. Unlike IMAX, however, ScreenX isn’t seamless. If a standard cinema screen isn’t enough for you and you need something extra to transport you to that world, this does the job very nicely. Considering the work involved, the price is reasonable: ScreenX tickets cost £3 more than usual. My field of view was entirely filled with shots of the ocean, which naturally took me closer to feeling like I was part of the film. With the picture extending past the sides, it is a genuinely immersive experience. There are inevitable similarities with the super-sized IMAX format. My demonstration used footage from The Meg, 20 minutes of Jason Statham fighting a massive shark. ![]() In the UK, it is launching with Ant-Man and the Wasp, The Meg, and The Nun. ScreenX was first launched in 2015 and has featured such titles as King Arthur: Legend of the Sword and Black Panther. Special fabric is lined on the walls to keep colours consistent, although that won’t hide the fire exit signs. The main picture uses one but the wings need four. ![]() The combined image is then fired out of five projectors. ![]() They are stitched together using the clever ScreenX software. Movies arrive at the cinema in two digital files (most cinemas no longer use reels of film): one for the standard film, the other for the sides or ‘wings’. Only this isn’t just light – it’s proper video footage, composed, filmed and edited at the same time as the standard theatrical material and subject to the same CGI and colour grading efforts. It’s a similar idea to the Ambilight system on Philips TVs, which fill your peripheral vision with light. That’s a 270-degree field of view, designed to fill up your peripheral vision – theoretically making the picture more immersive. ScreenX presentations beam additional footage on the walls to the left and right. It displays the same film and format as what you’ll eventually see on Netflix. How does three-screen viewing work? The middle one is like any cinema screen. I was invited to check it out ahead of its public opening today. The first one in the UK was just installed at the O2 in North Greenwich, London. ScreenX has arrived in the UK, and it’s a multi-projector cinema experience that has you looking at three screens instead of one. If you’ve ever watched a movie and wondered what’s just out of frame, you’re in luck. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |